Wednesday, June 17, 2015
When you go through the website of a company offering the product or service you’re looking for, and find what you need on the first page, it's usually down to the good design of that company's website. Usability can make all the difference when it comes to losing or retaining customers, and can be improved by considering and improving a number of factors--something a professional can take care of for you.
One such factor is the simple aesthetics of your website, and how professional it looks to a potential client. Remember that the Internet is a primarily visual medium, and while it's important to include images and videos which will draw potential clients in, a poor web designer can easily become carried away, and let an otherwise good page become saturated with visual features. The design of a company website should not only draw in the viewer, but lead them organically on to smaller details and features of the site, through carefully implemented graphics, spacing and typography.
Another essential feature of web design is organization. A lot like your home or office, every little feature of your business's website must have a logical place which will help visitors find what they're looking for quickly and easily. Before releasing your site or a new page, you should make sure that the main and secondary content is shown clearly through size and location.
Careful consideration of the above factors can and will make the difference between a viewer staying or leaving your business's website. Good design will have a swift improvement to your traffic, and ultimately, your revenue.
Sunday, June 7, 2015
Google has always been the guide for internet marketers and web designers. Their search algorithms are carefully studied and its preferred criteria is integrated into the internet marketing strategy and professional Lloydminster website design in order to get high marks from Google and achieve a higher search ranking. The criteria keeps changing every now and then, and people have to be aware of this and adjust their strategy accordingly. Lately, there has been an added emphasis on making a responsive web design, or a website that adjusts to smaller screens such as that of a smartphone or a tablet. This is due to the fact that more and more people are relying heavily on their mobile devices and are using it as a primary way of browsing the web, even more so than their computers.